BED & BREAKFASTS | INNS | BOUTIQUE HOTELS
FROM “NO CHECK-INS” TO “NO VACANCY”
A 60-minute, 1:1 audit that diagnoses the gaps in your marketing—where you’re leaking bookings, time, and money—and shows you what to fix first.
WHEN YOU “DO” MARKETING BUT DON’T SEE BOOKINGS
Your inn or B&B is less full than you’d like (especially during the slow season), so you “do” some marketing.
✅You post on Instagram.
✅You send a one-off email.
✅You wordsmith your website.
✅You beg for reviews.
❓Or you don’t know where to start, so you do nothing.
❌After all that: no bookings.
THE COST OF “BAD” MARKETING
MARKETING BUSYNESS WITHOUT A CLEAR STRATEGY
$$$
Empty Rooms
Potential guests don’t know you, don’t know why they should book with you, or don’t get the repeated messages they need to be reminded and confident booking with you. So they end up booking somewhere else. Buh-bye, revenue.
$$$
OTA Fees
At 15-25% of every booking, that’s an expensive marketing channel. Maybe it’s a necessary evil, or maybe there are strategies that could reduce your reliance on OTAs for good.
$$$
Your Time & Money
If your marketing feels like constant grind of time and money spent on who-knows-what-works, then you’re spending a lot of resources for the sake of it.
Your problem isn't the stay.
You know that guests adore you. You know they love the experience of staying at your inn. So why is it so hard to get direct bookings?
It’s that guests don’t know you.
It’s that guests don’t know why you.
It’s that guests default to the easiest, top-of-mind choice.
Your problem stems from the gaps in your marketing.
(The good news? Gaps can be fixed.)
MAKE YOUR MARKETING AIR TIGHT
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THE RIGHT CHANNELS
Reach the right person at the right moment.
It’s not a discussion of Facebook vs. TikTok. It’s whether you use the channels that reach people where they’re at: daydreaming, planning, traveling, or sharing.
IN THE AUDIT: Learn how to pick the channels aligned to the different steps of your guests’ journey.
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THE RIGHT MESSAGE
Cut through the noise.
Every inn says "charming," "welcoming," "cozy." Your guests don’t click “book now” for same old, same old.
IN THE AUDIT: Learn how to share what makes you unique and worth it for your next guest.
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THE RIGHT CONTENT
Create content that actually drives bookings, and doesn’t feel like a second job.
IN THE AUDIT: Learn to make content you can batch, repurpose, and measure, so you know what’s worth the time, effort, and cost.
ALIGN MARKETING GOALS TO THE GUEST JOURNEY
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Turn Scrollers into Shortlisters
Reach new people who don't know you yet, and get them to remember you.
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Turn Lookers into Bookers
Convert people who are casually and actively planning travel into direct bookings.
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Turn Nights into Narratives
Deliver on your promise. Give them that uniquely memorable, boutique stay.
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Turn One-Timers into Lifers
Get guests to come back again and again. (And tell all their friends.)
IN THE AUDIT
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FIX CHANNEL GAPS
Book new and repeat guests
Find out where you're missing opportunities to reach, convert, and nurture guests into direct bookings.
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FIX YOUR MESSAGE
Share your unique story
Does your message cut through the noise? Find out how it compares to what your guests want (and need) to hear at each stage of their journey so they book with you.
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FIX YOUR PROCESS
Create content on a budget
Analyze your process, cadence, and whether the content is efficiently driving direct bookings. Learn how to optimize your time and budget.
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APPLY LEARNINGS
Leave with a plan
Get specific next steps to optimize your marketing channels, message, and content creation.
WHAT’S INCLUDED
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CHANNEL MAP
Current channels mapped against your marketing goals
Gaps diagnosed
Where to add channels or reallocate effort
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MESSAGE FRAMEWORK
Your current message tested for differentiation
How your message aligns with guests’ desires and traveler research
Seasonal-message opportunities
Optimization by channel, season, and guests’ journey
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CONTENT FRAMEWORK
Your current process and the real cost
Gaps between effort and results diagnosed
What to prioritize first
How to batch, repurpose, and measure content across channels
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RECORDING + SUMMARY
Recording of audit discussion
Written summary with findings and recommendations
Next steps spelled out
Want my help implementing? I’ll share what working with me looks like.
THIS IS FOR YOU IF…
✅You’re a bed & breakfast, inn, or boutique hotel
✅You're doing it all and don’t have a lot of time
✅Marketing is always the first thing you bump to the next week, month, year
✅You want marketing to be easier
✅You’ve spent sleepless nights worrying about bookings
✅You don’t know what works, but can’t afford to try everything
✅You want to reduce OTA dependence
✅You want more bookings during shoulder seasons
✅You’ve been burned by expensive strategists and low-quality freelancers
✅You're tired of crossing your fingers with every post
❌ Not for you if: You’re booked up, and love how your marketing works!
FAQs
How long is the audit?
60 minutes of 1:1 discussion, and I’ll send a summary after. We'll cover your marketing channels, message, and content.
What do I need to prepare?
Just fill out the quick questionnaire when you book.
When can I book?
Pick a time below! I take a limited number of audits, so pick your slot before they fill!
What if I want to implement what I learn myself?
Perfect. Your summary document will tell you what to focus on.
Is there a pitch?
I'll spend five minutes at the end sharing how I can help you implement what we uncover, with no pressure.
Can I reschedule?
Life gets busy! Reschedule up to 24 hours in advance.
If this audit helps you fill just two extra rooms, it’s already paid for itself.
BOOK YOUR 1:1 MARKETING AUDIT
WHY I WANT TO HELP
I want it to be easier to find YOU because…
I love staying at places like yours —stays with humans and stories behind them. It makes a difference where we lay our heads at night and start our day.
One night, one stay, one meal, one connection at a time, you help make this world a warmer place.
You help us experience the richness and humanity of places that are too often minimized to a postcard or instagram post.
About me
When I’m not helping boutique stays make their marketing work better, I’m searching for cheap flights and bucket-list stays. See where I’ve been staying lately.
Before all this, I cut my teeth in corporate for 12 years and then spent two years freelancing. I did a little of everything–just like you, minus the piles of laundry–from shooting/editing/producing video and photo to copywriting and marketing strategy.
Oh, and I’m Nicole. I hope we meet real soon!
Learn what’s working right now.
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Ask me anything.
Need help with something else? Send me a note below and I’ll be in touch within 2 days.